How to Get Found

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Consumers are looking for you! Improve your online visibility, promote your credibility and share your value to attract new customers and grow your business.
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Brand Loyalty is Eroding in this Economy

By Jim Merrick On November 5, 2011 · 3 Comments

The current recession has had an impact on all of us in some fashion. New evidence shows that it has fundamentally altered consumer brand purchasing behavior and marketers should take notice, especially when it does not appear likely that there will be any substantial change in our economic reality in the near future.

The major [...]

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Does Traditional Advertising Work?

By Jim Merrick On November 1, 2011 · 2 Comments

Hubspot has released data that again illustrates the growing trend by consumers that shows we are ignoring traditional advertising. This is critically important for small business marketers with limited advertising budgets to recognize and understand. Any notion that you can simply place a couple of advertisements in the local paper, radio or television today and [...]

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Online Video is Booming

By Jim Merrick On October 26, 2011 · 2 Comments

ComScore Video Metrix data indicates that online video ads reach more than
50% of the total US population each month. In fact they go on to show data the
confirms more than 85% of Internet users in the US viewed online video in
September 2011 and more than 14% of those videos were [...]

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Should You Do More Online Marketing or Not?

By Jim Merrick On October 18, 2011 · Leave a Comment

If you are still not convinced that your online visibility is not the key to attracting more customers in the future, read these statistics: By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. (Forrester, March 2010) Luxury Institute research [...]

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Average Internet User Spends More Than 30 Hours a Month Online

By Jim Merrick On October 3, 2011 · 9 Comments

Are you still wondering where you should concentrate your marketing efforts? The latest Internet usage statistics released by Nielson this past week might help you decide. When you consider the fact that there are 275 million people in the US with Internet access and the latest statistics indicate that the average user [...]

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