The current recession has had an impact on all of us in some fashion. New evidence shows that it has fundamentally altered consumer brand purchasing behavior and marketers should take notice, especially when it does not appear likely that there will be any substantial change in our economic reality in the near future.
The major [...]
Hubspot has released data that again illustrates the growing trend by consumers that shows we are ignoring traditional advertising. This is critically important for small business marketers with limited advertising budgets to recognize and understand. Any notion that you can simply place a couple of advertisements in the local paper, radio or television today and [...]
ComScore Video Metrix data indicates that online video ads reach more than
50% of the total US population each month. In fact they go on to show data the
confirms more than 85% of Internet users in the US viewed online video in
September 2011 and more than 14% of those videos were [...]
If you are still not convinced that your online visibility is not the key to attracting more customers in the future, read these statistics: By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. (Forrester, March 2010) Luxury Institute research [...]
Are you still wondering where you should concentrate your marketing efforts? The latest Internet usage statistics released by Nielson this past week might help you decide. When you consider the fact that there are 275 million people in the US with Internet access and the latest statistics indicate that the average user [...]
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