From the monthly archives: November 2011
The current recession has had an impact on all of us in some fashion. New evidence shows that it has fundamentally altered consumer brand purchasing behavior and marketers should take notice, especially when it does not appear likely that there will be any substantial change in our economic reality in the near future.
The major [...]
Hubspot has released data that again illustrates the growing trend by consumers that shows we are ignoring traditional advertising. This is critically important for small business marketers with limited advertising budgets to recognize and understand. Any notion that you can simply place a couple of advertisements in the local paper, radio or television today and [...]
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