What is a keyword? As they relate to the Internet, keywords are words or phrases used by search engines to find, rank and display results on search results pages. From a search engine user’s standpoint, keywords are specific words or phrase entered into an online search engine for the purpose of returning search results directly [...]
More and more people are using the Internet to search for everything, including businesses. Many business owners have no idea that their business listing is already posted online even though they didn’t put it there and have no idea how search engines obtain the information they show on search results pages. That is why it’s [...]
You can’t get found online if you’re not listed. Search engine primarily use local business listings to return search results for people conducting local searches for products and services. To have any chance of being included within these search results you must, at the very least have a local business listing on the search engine [...]
Before you can use LinkedIn as a referral marketing and business development tool you need to master the basics and ensure your individual user profile is set up correctly. This is an important step because search engines and Linkedin’s own search function use the information you provide on your profile to return results on search [...]
Social Public Relations sounds like an acronym used to describe a specialized marketing technique used by big marketers with deep pockets to reach consumers on Social Media channels like Facebook, Linkedin and Google+. It’s not. Social Public Relations refers to a much broader opportunity for marketers of all sizes to take advantage of the fact [...]
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