The current recession has had an impact on all of us in some fashion. New evidence shows that it has fundamentally altered consumer brand purchasing behavior and marketers should take notice, especially when it does not appear likely that there will be any substantial change in our economic reality in the near future.
The major [...]
Hubspot has released data that again illustrates the growing trend by consumers that shows we are ignoring traditional advertising. This is critically important for small business marketers with limited advertising budgets to recognize and understand. Any notion that you can simply place a couple of advertisements in the local paper, radio or television today and [...]
ComScore Video Metrix data indicates that online video ads reach more than
50% of the total US population each month. In fact they go on to show data the
confirms more than 85% of Internet users in the US viewed online video in
September 2011 and more than 14% of those videos were [...]
If you are still not convinced that your online visibility is not the key to attracting more customers in the future, read these statistics: By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. (Forrester, March 2010) Luxury Institute research [...]
Are you still wondering where you should concentrate your marketing efforts? The latest Internet usage statistics released by Nielson this past week might help you decide. When you consider the fact that there are 275 million people in the US with Internet access and the latest statistics indicate that the average user [...]
Who are The Best Local Businesses™? From a
consumer standpoint, the best local businesses are the ones that have created
brand recognition thru customer satisfaction. Satisfied customers talk, they
feel good about their experience and will very likely share their feelings and
that experience with others given the opportunity. These word [...]
Ask yourself a simple question:
Are you using the Internet more or less today to find local products and services than you did several years ago? Probably more—and so is everyone else. That’s why any effective marketing plan today must include a strong online component. When you list your business on Clickfirst.com you not only begin [...]
There are literally hundreds of ways we could define what constitutes the best local business, but the reality is that businesses are in business to generate long term profits and so it is logical to identify the best local businesses as those that are able to repeatedly generate profits. So what are those businesses doing [...]
A marketing plan is a literally a plan to market your business. The most important part of that plan is the goals and objectives it sets forth.
Why? To be successful at anything you must have an overall objective. To reach your objective you must have focus. In order to focus you must set goals. [...]
A local search is an online search using keywords that specifically relate to a geographic location. With internet technology being what it is today, local search results may be returned by the search engine because the search engine already knows where you are geographically even if you don’t enter a keyword related to location.
Why [...]
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